What If It Were Portugal?

MANUEL DE ALMEIDA/LUSA

Oliver Alexander, a Danish businessman working in a beachfront apartment in southern Portugal, is watching war play out more than 2,000 miles away in something like real time.

With Twitter on his computer and Telegram on his phone, a flood of videos allow him to identify Russian tanks rolling over Ukrainian bridges and Russian helicopter gunships blasting away at a Ukrainian airport.

Yet for all the visuals surging across the Internet, Alexander is unsure whether they are helping most people understand events in far-off battlefields. The intensity and immediacy of social media are creating a new kind of fog of war, in which information and disinformation are continuously entangled with each other—clarifying and confusing in almost equal measure.

Alexander has become an expert at seeing the often-subtle differences between Russian and Ukrainian tanks and weaponry. He’s learned to identify key Ukrainian landmarks. Most of all, he’s learned to study the latest videos for clues to what’s happening on the ground, while ignoring the written or spoken commentary he says is often misleading.

–Craig Timberg and Drew Harwell, The Washington Post

In a protest against Russian President Vladimir Putin, the Association of Ukrainians in Portugal organized a demonstration in three key points of the country: Lisbon, Porto, and Vilamoura. In Lisbon, about 100 people voiced their anger and called for an end to the conflict in Ukraine and a return to peace.

“Our Ukrainian brethren here in Portugal objected to Putin’s aggression against Ukraine – a peaceful, democratic, sovereign nation – and, in front of the Russian Embassy in Lisbon, objected to the increased threats their homeland has been suffering at the hand of the ruthless tyrant next door.”

Spanish and Portuguese officials called for Europe to co-operate more closely on managing energy supplies after major producer Russia’s invasion of Ukraine heightened fears of disruption, noted The Globe and Mail (UK) newspaper.

“Unlike many European countries, which, in total, relies on Russia for 40 percent of its gas, neither country on the Iberian Peninsula counts Russia among its main providers.”

Portuguese Prime Minister Antonio Costa said that the Portuguese deep-water port of Sines – the closest European port to the United States – has the “infrastructure to host and export natural gas to Europe.” Costa told those attending a news conference that this would allow for energy imports from the United States and Africa.

Like Ukraine, Portugal is a peaceful, progressive, and democratic nation. While it doesn’t share a border with Russian (or anywhere close), Portugal’s strategic position as the westernmost country in Europe, whose coastline abuts the Atlantic Ocean, makes it a strategic target for the Russian expansionist who wants to rule over the world.

The uncertainty over the sense in perpetuating dependency on the Russian gas that flows into Europe will ultimately return focus on the long-held American dream of shipping endless container loads of liquified natural gas (LGN) into Europe through the Alentejo coastal town of Sines. The USA’s ambassador to Portugal during the Trump regime was intent on forging this deal: a pipeline running from Sines into Spain, over the Pyrenees into France.

“Global dependence upon oil, gas, and coal is not only accelerating environmental catastrophe,” commented George A. Polisner in response to a Portugal Living Magazine Facebook post. “It transforms wealth to criminals, racketeers, and those who profit from planetary harm.”

Portugal presents itself as an international technology center open to foreign investment. Located at the southwestern tip of Europe, the diminutive nation is a strategic crossroads to Africa and the Americas, featuring a great quality of life, excellent infrastructure, and high levels of security, political stability, and sustainability.

Is it any wonder, then, that more than 550 German companies operate in Portugal, where they find a well-educated, multi-lingual workforce of problem-solvers with an appetite for innovation in engineering and research?

Unless otherwise contradicted, Portugal currently represents no threat to Russia, nothing more than, perhaps, a thorn in Putin’s side:

• According to Spokesperson Ned Price, USA Deputy Secretary of State Wendy Sherman spoke with Portuguese MFA Political Director Rui Vinhas. Sherman and Vinahs condemned Russia’s “premeditated, unprovoked, and unjustified attack” against Ukraine in violation of international law. They underscored their commitment to imposing – together with like-minded partners – swift, coordinated, and severe costs for Russia’s actions. The Secretary and Ambassador agreed on the urgent need for all members of the international community to condemn this attack in the strongest possible terms, to stand shoulder-to-shoulder with Ukraine, and to raise their voices against “blatant rejection of the fundamental principles of international peace and security.”

• Former member of the European Parliament Ana Gomes asked the Portuguese government to sanction Roman Abramovich and withdraw his Portuguese citizenship. “Gomes published several tweets on the pretext of golden visas granted to Russian citizens in Portugal, reported The Portugal News. She tweeted: “We wait for @antoniocostapm to publish a list of ALL #VistosGold beneficiaries and resident family members so that we can be sure that we are not giving national and European protection to more mafiosi, kleptocrats, oligarchs, etc.”

• Russia says that Portugal has extradited Stepan Furman, a “notorious criminal figure,” to Moscow for being a “thief-in-law,” the highest title in the criminal world’s hierarchy in the former Soviet Union, alleges North.Realities. According to the Russian Interior Ministry, the probe against the 58-year-old Furman, known among criminal groups as Stepan Murmansky, was launched in 2019 right after being a “thief-in-law” was criminalized in Russia that year. The ministry said that Portugal was the first European nation that had extradited a criminal wanted in Russia on the simple charge of holding the title. The U.S. Treasury Department’s Office of Foreign Assets Contral (OFAC) describes the thieves-in-law as a “Eurasian crime syndicate that has been linked to a long list of illicit activity across the globe,” saying that the syndicate poses a threat to the United States and its allies.

Russia and Portugal established diplomatic relations in the last quarter of the 18th century. Since that time, they experienced natural periods of rise and fall. Russia and Portugal are not comparable on many parameters: size of territory, population and workforce, the volume of economy, etc. In its turn, the Portuguese nation also can boast of considerable achievements.

Political or ideological considerations have always dominated in bilateral relations, which, for a long time, have prevented building cooperation in accordance with strategic interests.

The membership of Portugal in NATO and accession to the European Communities in 1986 obliged Lisbon to form its relations with Moscow in line with overall negotiation processes of these international associations and with an eye on the partners’ position.

In certain periods, this fact made it difficult to engage in a constructive dialogue, forcing both sides to see each other through the prism of global confrontation between two hostile social and political systems.

At the same time, there has never been acute, intractable disagreements or open conflicts between the two countries. High-level visits and the ruling elites’ interest degree were of great importance for the development of the bilateral relations. In this respect, the period of 1990s and 2000s belonged to the most fruitful. The legal base of cooperation was expanded, important treaties were signed, an exchange of the heads of state visits took place during this time. However, in years following the global financial and economic crisis, Russia–Portugal political relations stalled, later hampered by the consequences of the Ukrainian crisis and the sanctions war. 

N. Yakovleva (2017)
World Economy and International Relations (Monthly Journal of IMEMO)
(Founded by the Russian Academy of Sciences. IMEMO is a non-profit organization which acts within the Charter of the Russian Academy of Sciences.)

Bruce Joffe is publisher and creative director of Portugal Living Magazine, the country’s only English language, full-spectrum magazine. Read our current issue and subscribe — for free! — at: https://portugallivingmagazine.com/our-current-issue/

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War and Peace in the Global Village

Photo: Militarytimes.com

Back in 1964, Canadian educator and communication theorist Marshall McLuhan coined an expression to forever be associated with his name:

“The medium is the message.”

McLuhan maintained that the forms and methods (the “media”) used to communicate information have a significant impact on the messages they deliver. He argued that modern electronic communications would have far-reaching sociological, aesthetic, and philosophical consequences, to the point of actually altering the ways in which we expose, experience, and exploit the world.

Yet, the medium is the message cannot stand alone; it must be understood as part of a communication paradigm.

In its simplest form, “communication” is what happens when a sender (or source) delivers a message to a receiver. The plot thickens, however, when two essential ingredients – encoding and decoding – are added to the recipe, each of which has a tremendous impact on the flavor and taste of the message.

To communicate such that a message is understood, reacted to, and action taken (or not), that message must move from being an idea to a message by translating or “encoding” what the sender is thinking into words and images sent to the receiver.  For his or her part, the receiver must “decode” or decipher the message to be understood.

It’s quite complex when the sender’s assumed meaning of words, images, and actions aren’t the same as the receiver’s. Think about the differences between connotation and denotation. Or, for that matter, the challenge of translating words and expressions from one language to another. Though we might use words which are technically correct according to our culture, background, and experience, they may come across as something entirely different to another person in a different time, place, and/or society.

For instance, the Bible. Or the Constitution of the United States.

Experts are relied upon to adjudge the current meaning of words and phrases used back when these documents were created. We cannot assume that their meaning is stagnant or unchanging from then to now, there to here.

It is here that Marshall McLuhan’s theories must stand the test of time.

McLuhan focuses on the role, purpose, and meaning of the message itself—one of the three components of communication—downplaying the other two.

According to McLuhan, a “message” may comprise one of three elements:

The person or people involved. Think of Jesus, Hitler, Stalin, Churchill, Oprah, Franco, Trump, FDR, JFK, MLK, Fidel Castro, the Queen. For the Portuguese, especially, Amalia Rodrigues … who embodied the essence of fado which, in turn, defined the people she sang about—and others similarly aligned. It doesn’t matter what they were saying or how and where, as such people (and others) were the word or message incarnate.

The medium. Newspapers, magazines, radio, television, blogs, the Internet. CNN or Fox News. The New York Times and The Daily News. Google, Facebook, Snapchat, Instagram, Twitter, TikTok, YouTube, LinkedIn. McLuhan believed that real communication occurred by neither the persons involved nor the composition of the message. It all depends on the medium involved, he held. Fox News fans will eagerly dispute what’s being said on CNN or MSNBC, just as vice-versa is valid. Those who rely on the New York Times or Washington Post aren’t receptive to the same information if brought to them by the New York Post, The Sun, or tacky tabloids. What Rachel Maddow or Tucker Carlson and Sean Hannity report is acknowledged or dismissed, depending on their fans. Misinformation, disinformation, and malinformation further cloud a medium’s message, which is why so many have abandoned the mainstream media in favor of the players, platforms, and banners that cater to their own viewpoints. Welcome to the world of pandering podcasts and YouTube channels.

The message. Forget about the people and the medium, say some. They’re but extensions at best, complications at worst. The message is the message. Period. End of story. Except, as those in marketing have known forever, it’s not about trains but transportation. It’s not about clothing, but how we feel. It’s not about perfume or cologne, but allure. Most of the money spent on creating and delivering messages boils down to human wants and needs, no matter how healthy and humane or dismal and depressing: Lust. Greed. Gluttony. Fear. Thrift. Anger. Hatred. Love. Compassion. Comprehension. Prejudice. Greed. Gluttony. Selfishness. Strength. Weakness. Nationalism. Tribalism. Territorialism. Imperialism. Capitalism. Democracy. Socialism. Communism. And the list goes on …

Which brings us to today.

Today’s big issue is focused on Ukraine. What’s the intrinsic message? The people: Putin and Biden, basically. The media: Breaking news, breaking news, breaking news. (Turn down the noise and clutter, please!) The overt messages: A nation’s sovereignty must be sacrosanct and never allowed to be invaded; or, perilous forces are getting too close for comfort and we have every right to self-preservation.

Take any issue and ask yourselves what’s the overt – and covert – messages implied: Climate change. Equal rights. Black lives (Asian, Jewish, Muslim, Women’s, LGBT, et al) matter. Poverty. Human trafficking. Police brutality. Social injustice. Fiscal policy. Party politics. Pandemics. Whatever …

It’s enough to make one’s head spin and stomach churn.

That’s one of the aspects so meaningful to our lives here in Portugal and Spain. We’re able to go about our daily lives, dealing with the bureaucracy and tuning out the noise and news. Sure, we can access them through television, high-speed Internet, and mobile devices. But why? Whether on a patch of land or village row house and café on the town square, we’ve adjusted ourselves to a less complex life in a simple but satisfying country.

Perhaps we’re fools, feeling safe(r) and more secure. So what? After all, there’s always amanhã and mañana.

Walter Cronkite, the kindly father of TV newscasting, used to lament that his biggest challenge was to determine what wouldn’t air on his nightly, 30-minute newscasts. Because, back in the day, if it wasn’t part of Uncle Walt’s message, it wasn’t news or worth worrying about.

And, that’s the way it was … and ought to be again.

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Bruce Joffe is publisher and creative director of Portugal Living Magazine. You can read its current issue and subscribe — for free! — online: https://portugallivingmagazine.com/our-current-issue/

Shoo, Fly

They’re back.

Already.

And it’s only early February.

Maybe they never really left?

I’m talking about flies, gnats, buzzy buggers, and hovering hoodwinks. Not to mention ‘squitos, dive-bombers, and flying ants.

They land on our food, swim in our drinks, nest down our drainpipes, lodge in our eyes, sing trebling love songs in our ears.

And no matter how we try, we can’t get rid of them.

Invest what you will in window fly screens, swatters, battery-operated boomerangs, electric gizmos or gadgets that zap them, hang sticky strips that grab and hold them, or buy old-fashioned “natural” aerosols that claim to remove them in an environmentally friendly way.

The only sure-fire way to get rid of them – one at a time – is to have someone as talented as my partner, Russ, around. (Except, perhaps for David and his Goliath slingshot, I’ve yet to meet anyone else who can precisely target flies with rubber bands, hit them with bullseye precision, and watch them drop. One of these days I am going to shoot a video of his perfect aim and conquests, then post it on YouTube or submit the vid to America’s Got Talent.)

Like cockroaches and rodents, the swarming wings of insect brigades — or even an errant fly out of season — refuse to surrender. Ever notice how the bigger (older?) ones don’t have the get-up-and-go of the smaller, swaggering, bolder ones? The latter always seem to get away, staying around to tease us again and again. Their fatter friends are easier to smash as they languish lazily on a windowpane, drawer, or refrigerator door.

Heaven help us when those invasive Asian tiger mosquitos descend!

Of all the places we lived before Portugal and Spain, only West Virginia came close to the number of flying demons and little lady bugs – Japanese beetles – that committed collective hari-kari on the inside tracks of our sliding doors. What a stink, sweeping them up or emptying the vacuum cleaner bags. Mountain folk wisdom was to hang a clear plastic bag full of water on your entry door. That would keep them out. Curiously, it often did.

But not here in Iberia, where they’re everywhere we want to be. Basically, our choices boil down to being oblivious and ignoring them, as the natives do (even when the darned nasties are crawling all over their skin). Aren’t you tempted, honestly, to reach out and smack that litter bugger crawling up and down the cheeks of the person sitting opposite you, his or her tearful sweat creating swimming pools for flies?

If you can’t – or won’t – learn to live with them, you’ll need to live without them. You know what that means …

In my role as a public relations executive, one of our accounts was a homeopathic bug spray company that promised to do away with the bugs harmlessly and recycle them back into the earth. Their packaging and cans were idyllic—using pastel colors and lyrical wording to make shoppers feel less guilty about destroying the predators. But, despite all good intentions, customers weren’t buying it. My job was to find out why. We used focus groups. Here’s what we learned: When it comes to killing these stealthy pests, people bypass the pretty cans in grocery store aisles and head for the skull and crossbones, instead.

RAID: KILLS BUGS DEAD!

That’s the message most consumers like me want to hear.

Because bugs make themselves at home with us (not contributing to the mortgage or rent) in our kitchens and dining rooms, or – worse – our bedrooms and bathrooms. Can there be anything more annoying than sitting down to take a wiz or do a #2 … only to discover that you’ve got insatiable company in the loo? Or, for that matter, more satisfying than smashing their innards out with a magazine, newspaper, advertising flyer, or paperback book in hand before taking care of your business?

Except for a mention, I’m not planning to discuss the flying bombasts that cling for dear life to our car grilles, mirrors, bumpers, and painted surfaces. Florida calls them “love bugs,” probably because they love to hug and kiss these objects of our desire … leaving their residues behind to clog the namesake lattices and bumpers of our vehicles and ruin the luster of extra-cost metallic paints with their kindred clusters.

Shoo Fly, Don’t Bother Me is *a minstrel show song from the 1860s that has remained popular since that time. It was sung by soldiers during the Spanish–American War of 1898, when flies and the yellow fever mosquito were a serious enemy.

I’ve got news for *Wikipedia: they still are.

Whether in Portugal or Spain, this American is tempted to scream these words in his war against the flying, hovering whizzes from hell, marauders that would make me their prey:

Shoo fly, don’t bother me!!!

Bruce Joffe is Publisher and Creative Director of Portugal Living Magazine. You can read the magazine’s current issue online and subscribe at no charge:  https://portugallivingmagazine.com/our-current-issue/

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